Our 5 Content Pillars & Objectives
Market Testing & Audience Fit
Identify high-converting segments through targeted content testing.
Amenities & Location Highlights
Showcase unique property features and strategic location advantages.
Lifestyle & Use-Case Stories
Help guests visualize their ideal stay through storytelling.
Social Proof & Feedback Loop
Capture authentic testimonials and feedback to refine positioning.
Booking Triggers
Reduce conversion friction with clear CTAs.
Current Progress - Branding
Visual identity system aligned to “Miami Vice” positioning (logo, social banners, thumbnail frames, website).
Logo
Social Banner
Website
Current Progress - Media Samples
Content engine activated with consistent cadence: 1 video + 1 carousel per week. Framework and calendar established.
Boardroom by the Pool
Crafting Moments
Reconnect
Creative Outreach:
Strategic Local Collaboration
Idea:
Build partnerships with reputable local businesses in Destin, Florida - including restaurants, cafés, boat tours, water-sports operators, fishing charters, and lifestyle brands - to create shared experiences and cross-promotion opportunities.
Goal:
Position Miami Vice as the centerpiece of Destin’s tourism ecosystem - not just a place to stay, but a lifestyle hub that connects guests with the best local experiences.
Benefits:
- Generate rich, authentic local content for ongoing social promotion.
- Increase the rental’s perceived value by curating trusted experience recommendations for guests.
- Gain reciprocal exposure through local partners’ marketing channels.
Current Progress:
- Curated a list of 80+ local businesses in the Destin area, starting with an initial test group of 10 partners.
- Next phase: co-branded reels and “Miami Vice Recommends” features highlighting partner businesses.
12-Month Roadmap & Objectives
Phased approach building from validation to conversion.
Each quarter designed to progress prospects through the decision journey.
Months 1–3: Market Testing & Audience Fit
Objective: Test which segment responds best: families, executive groups, private party hosts, …
Cadence: Scenario-based videos paired with interactive poll carousels.
Months 4–6: Amenities & Location Highlights
Objective: Build awareness of unique property advantages beyond the physical space.
Cadence: Walkthrough videos showcasing features + map/location carousels highlighting proximity benefits.
Months 7–9: Lifestyle & Use-Case Stories
Objective: Help audiences visualize themselves staying at Miami Vice converting to booking.
Cadence: Story-style reels paired with detailed weekend itineraries.
Months 10–12: Social Proof & More Booking Triggers
Objective: Leverage testimonials, feedback & create urgency for bookings.
Cadence: Testimonial videos combined with CTA-focused carousels showing calendar availability and limited-time offers.
Immediate Next Steps
Refine Audience Positioning
Test content to confirm strongest guest segments.
Strengthen Brand Consistency
Finalize brand identity, messaging tone, and content cadence across all channels.
Activate Content Engine
Maintain steady weekly output (videos, carousels) for brand familiarity and data feedback loops.
Gather Real Feedback
Collect insights from viewers, guests, and partners to validate creative direction.
Implement Performance Tracking
Monitor weekly engagement metrics and inquiries to guide content optimization.
Thank You!
We look forward to building Miami Vice into a trusted lifestyle brand coast to coast.
(757) 773-5707
start@100bold.co
MARKETING JOURNEY