100Bold Website
MARKETING JOURNEY
Our 5 Content Pillars & Objectives
Market Testing & Audience Fit
Identify high-converting segments through targeted content testing.
Amenities & Location Highlights
Showcase unique property features and strategic location advantages.
Lifestyle & Use-Case Stories
Help guests visualize their ideal stay through storytelling.
Social Proof & Feedback Loop
Capture authentic testimonials and feedback to refine positioning.
Booking Triggers
Reduce conversion friction with clear CTAs.
Current Progress - Branding
Visual identity system aligned to “Miami Vice” positioning (logo, social banners, thumbnail frames, website).
Logo
Social Banner
Website
Current Progress - Media Samples
Content engine activated with consistent cadence: 1 video + 1 carousel per week. Framework and calendar established.
1
Boardroom by the Pool
2
Crafting Moments
3
Reconnect
Creative Outreach:
Strategic Local Collaboration
Idea:
Build partnerships with reputable local businesses in Destin, Florida - including restaurants, cafés, boat tours, water-sports operators, fishing charters, and lifestyle brands - to create shared experiences and cross-promotion opportunities.
Goal:
Position Miami Vice as the centerpiece of Destin’s tourism ecosystem - not just a place to stay, but a lifestyle hub that connects guests with the best local experiences.
Benefits:
  • Generate rich, authentic local content for ongoing social promotion.
  • Increase the rental’s perceived value by curating trusted experience recommendations for guests.
  • Gain reciprocal exposure through local partners’ marketing channels.
Current Progress:
  • Curated a list of 80+ local businesses in the Destin area, starting with an initial test group of 10 partners.
  • Next phase: co-branded reels and “Miami Vice Recommends” features highlighting partner businesses.
12-Month Roadmap & Objectives
Phased approach building from validation to conversion.
Each quarter designed to progress prospects through the decision journey.
1
Months 1–3: Market Testing & Audience Fit
Objective: Test which segment responds best: families, executive groups, private party hosts, …
Cadence: Scenario-based videos paired with interactive poll carousels.
2
Months 4–6: Amenities & Location Highlights
Objective: Build awareness of unique property advantages beyond the physical space.
Cadence: Walkthrough videos showcasing features + map/location carousels highlighting proximity benefits.
3
Months 7–9: Lifestyle & Use-Case Stories
Objective: Help audiences visualize themselves staying at Miami Vice converting to booking.
Cadence: Story-style reels paired with detailed weekend itineraries.
4
Months 10–12: Social Proof & More Booking Triggers
Objective: Leverage testimonials, feedback & create urgency for bookings.
Cadence: Testimonial videos combined with CTA-focused carousels showing calendar availability and limited-time offers.
Immediate Next Steps
1
Refine Audience Positioning
Test content to confirm strongest guest segments.
2
Strengthen Brand Consistency
Finalize brand identity, messaging tone, and content cadence across all channels.
3
Activate Content Engine
Maintain steady weekly output (videos, carousels) for brand familiarity and data feedback loops.
4
Gather Real Feedback
Collect insights from viewers, guests, and partners to validate creative direction.
5
Implement Performance Tracking
Monitor weekly engagement metrics and inquiries to guide content optimization.
Thank You!
We look forward to building Miami Vice into a trusted lifestyle brand coast to coast.
(757) 773-5707
start@100bold.co